WE ARE MINE OWNERS!
Some of the most extraordinary journeys begin with a simple choice: to stop when everyone else keeps driving.
During the uncertainty of the pandemic, best friends Jazmin and Ivy packed up their daughters and escaped to Mt. Shasta for a nature retreat far from the noise of Los Angeles. One afternoon, on the way to a waterfall trail, they spotted a man stranded on the side of the road, waving desperately for help. In a season when fear kept most people moving, these two women pulled over.
The man’s name was Mark. He had hit a deer, totaled his car, and had no cell service. Jazmin, Ivy, and their daughters stayed with him the entire day — seven hours — until help arrived and he was safe. Somewhere in that long, unhurried afternoon, they discovered something unexpected: they all loved crystals. And Mark? Mark owned crystal mines. As a gesture of gratitude, he invited them to come mine with him. Four months later, he called. They showed up. And the moment their hands hit that earth and pulled something beautiful out of the ground, everything changed. They looked at each other and knew immediately: “Other people need to feel this.”
That experience became the foundation of BECAUSE I ROCK. What they found most extraordinary wasn’t the digging — it was the wash. Cleaning million-year-old mud off a crystal and watching it catch the light for the very first time is a moment that stops you in your tracks. Jazmin and Ivy began sharing that experience at pop-up markets and community events across Los Angeles, where teachers and parents quickly recognized something beyond the sparkle — a learning tool. An entry point into science, earth history, and curiosity.
Come experience A New Way To Crystal... BECAUSE I ROCK!
THE ART OF CRYSTALS AND THE UNIQUENESS OF BECAUSE I ROCK
The popularity of crystals and the upsurge in collecting them has increased dramatically over the past few years. From seminars on how to harvest crystals, to group mining expeditions, the crystal industry has experienced a rebirth of sorts. A large part of this resurgence is being facilitated by Because I Rock, a privately owned firm that helps you find, retrieve and purchase your own crystals.
Because I Rock, founded by Jazmin Erving and Ivy Welburn, have made quite the buzz in the industry and are seen as the new face of mineralogy. Jazmin and Ivy are dedicated to bringing people to the world of crystals, one stone at a time.
Because I Rock, offers a wide array of interactive experiences that other companies simply do not. Including:
• UnEarthed Crystal Wash Bar (Best Seller)
• Prescription Crystal Bar
• UnEarthed Crystal Party Box (10 crystal wash kits in one)
• The Young Miners Club
Because I Rock, is designed for the total engagement of the crystal lifestyle.
Jazmin and Ivy, graduates of Spelman and Howard University respectively, came into Because I Rock with a solid business background, which has allowed them to grow the business very quickly. Recently, the ladies have become co-owners of Jackson’s Crossroads, a mine in Georgia, which will allow them to expose more people to the world of stones.
Always looking to the future, Because I Rock will add more mining expeditions and expand the size and level of the Raw Crystal Cleansing Bar, which currently includes smoky quarts and amethyst crystals.
Since the business of crystals chose the ladies of Because I Rock, they firmly believe that the crystals will choose you as well…hence their motto: This Rock Chose You!
If you have been meaning to explore the world of crystals, or you are a seasoned pro, come on in, take a peek and find a new way to crystal and a new way to rock.